Two Plan TonySee Tony at work

FOR ADVISORS READY TO BUILD

Two plans.
A more deliberate
path to ten.

I’m Tony. Retirement plans have been a small part of my advisory practice. I’m ready to give them more attention—and I’m building a different way to do it.

Industry-specific AI tools. Experienced TPA partners. Useful, personalized content that helps me start conversations and follow through.

See the tools at work

Chat(k) · Search(k) · Bench(k) · Studio(k)

A fictional advisor. A practical approach to building a retirement-plan practice.

THE TWO PLAN TONY MINDSET01 / POSSIBILITY
TPT monogram in forest green and emerald with a fine teal-to-gold crossbar.

Your next chapter.
Better equipped.

Modern tools.
Experienced support.
YOU BRING THE RELATIONSHIPS.BRING A NEW LEVEL OF CAPABILITY TO THEM.Scroll to explore

THE TOOLS ARE THE DIFFERENCE

Before the first meeting,
there’s a better way to prepare.

Follow the work from an industry Tony knows to a researched conversation, with something useful to leave behind.

Search(k)Find & investigateBench(k)Compare & interpretChat(k)Research the questionsStudio(k)Make the follow-up yours
Tony’s focus: design & print businesses.

He knows the industry from his first career. He’s looking for nearby companies with roughly 10–50 employees, starting around Redwood City.

The supplied Zazzle reports below demonstrate the tools on a larger plan: 373 participants. They are not a match to that small-business target or a claim of a completed prospect search.

Search(k)01 / ADVISOR INTELLIGENCE

A plan profile becomes
a meeting strategy.

The full AI Advisor Intelligence Report gives Tony a structured brief to review before he reaches out.

01

Understand the plan

Start with the sponsor, public filing and executive summary.

02

Explore the opportunity

Read the opportunity assessment and local business context. Test the AI’s interpretations against the evidence.

03

Prepare the conversation

Use the report’s talking points and outreach approach to develop specific questions in Tony’s own voice.

TONY’S TAKEAWAY

“I have a reason to contact this business—and questions that go beyond asking who handles its plan.”

Download the supplied AI Advisor Intelligence Report

Source report supplied September 24, 2026. Tony’s takeaway is illustrative copy.

Bench(k)02 / PEER CONTEXT

Three metrics.
A more informed opening.

Zazzle Inc. 401(k) Plan

$29.7MPlan assets373Participants6 / 10Plan Ran(k)

Employer contribution

Average per participant

$1,319Peer median $2,131

Participant contribution

Average per participant

$4,598Peer median $5,385

Account balance

Average account balance

$79,685Peer median $63,879

Bench(k) displayed cohort: Professional, Scientific & Technical Services · 251–500 participants · 2,971 plans. Historical filing data; peer medians are context, not targets.

THE QUESTION HE TAKES FORWARD

“Balances are above the displayed peer median, while contribution averages are below it. What about the workforce and current plan design helps explain that?”

Download the supplied three-metric AI analysis
Supplied Bench(k) Zazzle dashboard with its colored metric cards, peer comparisons and research sourcesView the full supplied Bench(k) dashboard ↗

FROM THE BENCH(k) DASHBOARD

Choose the tiles.
Focus the analysis.

Tony can pin up to three tiles for a focused AI report. Here, employer contributions, participant contributions and account balances give him a specific starting point for the discussion.

He reads the analysis, checks the sources and turns possible explanations into questions to confirm with the sponsor and TPA.

See how Tony uses the findings

Tony is a fictional advisor. Zazzle is a research illustration, not a client or endorser. AI-generated interpretations require review against source data and current plan information.

THE COMPLETE WALKTHROUGH / SIX STEPS

Know the business.
Then know the plan.

Search(k) finds the context.
Bench(k) adds perspective.
Tony turns the research into a conversation.

TONY’S STARTING POINT
“I came from design and print production. I want to work with the people building those businesses.”

In Tony’s fictional story, one of his two plan clients is a local creative business. He uses that experience to focus his search on nearby owners whose working world he understands.

HIS IDEAL NEXT CLIENT

Independent design & print businesses

Roughly 10–50 employees
Redwood City and the surrounding Peninsula
An owner who wants a more useful plan conversation

Follow the research process
A small-business focus. A larger-plan demonstration.

The Zazzle reports below show the depth of the tools. Zazzle has 373 plan participants, so it is outside Tony’s target size. No small-plan search result is being claimed here. Tony’s history, client relationships and outreach are illustrative.

TONY / AN INDUSTRY HE KNOWS

“Before I became an advisor, I worked on the production side.”

Tony was an account manager at a small design and print-production business. He coordinated client work with designers and production teams. He remembers the pressure of deadlines and the importance of keeping good people.

Now based in Redwood City, he has a creative-business plan client. He wants to build on that experience with other local owners.

Why this mattersHe has a reason to care about the business before he opens a plan report.

TONY’S WORKING CLIENT PROFILE

A focused place to begin.

Business
Independent design studios, commercial printers and creative-production firms.
Size
Roughly 10–50 employees. Confirm employer headcount separately from plan participation.
Territory
Redwood City, San Carlos, San Mateo, Menlo Park and nearby Peninsula communities.
Conversation
How does the retirement plan fit the owner’s goals and the people doing the work?

These are persona and prospecting choices, not a claim about actual clients or search results.

Step 1 of 6

THE TWO PLAN TONY DIFFERENCE

An industry he understands.
Preparation the sponsor can see.

Search(k) helps him investigate the opportunity. Its advisor intelligence helps develop the questions. Bench(k) provides peer context. Tony and his TPA apply judgment. Studio(k) is being built to carry that thinking into useful, branded communication.

Source materials and partner review notes

Based on the Search(k) Zazzle Advisor Intelligence PDF, three Bench(k) HTML reports and screenshots supplied September 24, 2026. We reviewed all three benchmark reports; the custom three-metric report is linked above. Zazzle’s 373 participants are outside Tony’s small-business target. No filtered small-plan result is represented as verified.

Open the supplied online Advisor Intelligence Report. The downloadable PDF above preserves the supplied version.

Review before use: check the current plan documents, cohort definitions, participant measures and provider roles. The supplied narratives include workforce and provider assumptions, inconsistent feature interpretations and incomplete passages. Our example uses their research structure and supported comparisons, while treating explanations as questions for validation.

For our partners: What should be confirmed before outreach? Which report findings help you prepare? What would make the handoff and branded brief more useful?

THE AI TOOLS BEHIND THE APPROACH

My toolkit.
Your next move.

Choose the job you’re working on.
See how an industry-specific tool can help.

CHAT(k) / RETIREMENT-PLAN RESEARCH

Walk into the question
with a place to start.

A sponsor asks something outside your everyday experience. Chat(k) gives you a focused starting point for retirement-plan research, grounded in IRS and DOL material.

THE ADVISOR’S ADVANTAGEGet oriented. Ask better follow-up questions. Bring the right issues to your TPA.

Explore Chat(k)
FROM QUESTION TO CONVERSATIONIllustrative workflow
A QUESTION TO START WITH

“What information should I gather before discussing a plan-design change with our TPA?”

01

Frame the questionPut the sponsor’s situation in context.

02

Explore the sourcesReview the relevant research and references.

03

Bring in your TPATurn a starting point into a plan-specific conversation.

A sample way to use Chat(k), not a generated answer or live chat.

Explore the tools at their product sites. Access is managed by each service.

Meet the Waivz suite

ABOUT ME

I didn’t set out
to build a retirement-plan practice.

THE AMBITION
02the starting point10the goal

A direction for the story.
One plan relationship at a time.

Before I became an advisor, I worked as an account manager in a small design and print-production business. I coordinated client work with designers and production teams. I learned how much an owner depends on good people—and how much those people depend on a business that works.

Today I’m based in Redwood City. I have two retirement-plan clients, including a local creative business. I care about those clients and bring in help when I need it. But retirement plans haven’t been a deliberate part of my business.

That’s changing.

I want to work with more of the people building businesses in an industry I know: independent design, printing and creative production. My initial focus is nearby companies with roughly 10–50 employees. My goal is to go from two plans to ten—with a process I can keep improving.

There’s no shortage of tools promising to make that easier. I’m taking a careful approach: choosing AI tools built for the retirement-plan industry, understanding what they can do, and using them alongside experienced people.

The Waivz suite is becoming part of that process.

Search(k) helps me investigate nearby companies and their public plan filings. Its Advisor Intelligence Report gives me a structured starting point: opportunities to explore, local context, talking points and an outreach approach. Bench(k) puts plan metrics beside defined peer groups and adds focused AI analysis. Chat(k) helps me research the questions that need a closer look. I review that work before using it with a sponsor or TPA partner.

The next piece is communication.

An advisor version of Studio(k) is in development, with a vetted library of educational pieces I’ll be able to personalize with my own branding. Alongside new marketing capabilities, it will help me turn a useful conversation into a useful follow-up—and stay in touch with something relevant to say.

I’ll still need to understand what I send. I’ll still need to ask questions, build trust, and recognize when a specialist belongs in the conversation.

But I’ll have more resources behind that work.

That’s what Two Plan Tony is about: an advisor taking a familiar starting point and building a more capable practice, one plan relationship at a time.

THE NEXT EIGHT

The work behind
the next relationship.

Ten plans is the goal. Here’s the approach.
Open a chapter and try the first step.

01Start with the two I already have.Understand before expanding.

Before I look for another plan, I want a clearer picture of the clients already trusting me. What matters to each sponsor? What have we left unanswered?

TRY THIS FIRST

For each plan, write down the sponsor’s priorities, your open questions, and the next conversation you need to have.

Prepare with Chat(k)
02Find the next business I understand.Start with industry, location and size.

I start with local design and print businesses because I know their working world. Search(k) helps me investigate the plans; its advisor intelligence helps me prepare a more relevant opening.

TRY THIS FIRST

Choose a business that fits your experience and territory. Check the plan profile, read the Advisor Intelligence Report and select two questions to verify. Confirm employer headcount separately from plan participants.

Research with Search(k)
03Bring a better question to my TPA.Put research into context.

A comparison is a starting point. I want to understand what makes this plan different, which questions deserve attention, and where my TPA’s experience can help.

TRY THIS FIRST

Pick one observation from a plan review. Ask your TPA what context might explain it and what additional information would help you understand it.

Explore Bench(k)
04Give the conversation a useful next chapter.Follow through with something relevant.

Good follow-up should connect to something the sponsor actually asked. The planned advisor version of Studio(k) will help me put relevant education into materials that feel like part of my practice.

TRY THIS FIRST

Identify one question from your last meeting. Choose an appropriate educational piece, review it, and write a short personal introduction explaining why you’re sharing it.

See what’s being built

These chapters illustrate Tony’s approach. They are not reports of completed client wins.

WHAT WE’RE BUILDING NEXT

A useful library.
A recognizable voice.
Your own brand.

Advisor Studio(k) · In development

“I want to stay in touch with something relevant to say.”

That’s the idea behind the advisor version of Studio(k) and the marketing capabilities being developed alongside it.

  1. Start with vetted education.A planned library of retirement-plan pieces to help answer the questions sponsors ask.
  2. Make it yours.Personalized branding, covers and motifs that make your materials recognizable.
  3. Connect it to the conversation.Review the piece, add your introduction and use it as a thoughtful follow-up.

These advisor capabilities are in development. This page does not provide access to the planned library.

THE PEOPLE BEHIND THE PROGRESS

Better tools.
Experienced people.
Your relationships.

Technology helps you prepare. Experienced TPA support helps connect the research to the realities of a particular plan.

You remain the advisor who knows the sponsor, asks the questions and keeps the relationship moving forward.

You don’t have to build
the next chapter alone.

TWO IS A STARTING POINT.

What’s your next move?

Start with one tool. Put it to work in one conversation.
Build from there.

Find the right tool Explore Waivz
Sample prospect brief
TPT — Two Plan TonyTwo Plan Tony
Retirement-plan conversations

ILLUSTRATIVE PROSPECT BRIEF · PUBLIC PLAN RESEARCH

A business I understand.
A plan worth understanding.

Zazzle Inc. 401(k) Plan
Larger-plan research illustration · 373 participants · Supplied September 24, 2026.

Three starting observations · Professional, Scientific & Technical Services · 251–500 participants · 2,971 plans
MetricPlan averagePeer median
Employer contribution / participant$1,319$2,131
Participant contribution / participant$4,598$5,385
Account balance$79,685$63,879
01 / YOUR PRIORITIES

What matters now?

What should the plan help accomplish? What has changed in the business or workforce since the filing year?

02 / THE EMPLOYER CONTRIBUTION

How does the match work?

Confirm the current formula, employees’ use of the full match and whether profit sharing affects the reported average.

03 / THE EMPLOYEE EXPERIENCE

What explains saving patterns?

Current participation, payroll deferral rates, tenure and distribution activity can help explain the averages. Dollar comparisons alone do not establish a cause.

04 / THE RIGHT NEXT STEP

Who should help us explore?

Agree on open questions, required information and appropriate TPA or provider involvement before considering changes.

Our purpose

Use the research to ask better questions, understand your priorities and identify a useful next conversation.