Two Plan TonySee Tony at work

FOR ADVISORS READY TO BUILD

Two plans.
A more deliberate
path to ten.

I’m Tony. Retirement plans have been a small part of my advisory practice. I’m ready to give them more attention—and I’m building a different way to do it.

Industry-specific AI tools. Experienced TPA partners. Useful, personalized content that helps me start conversations and follow through.

Follow my next eight

Chat(k) · Search(k) · Bench(k) · Studio(k)

A fictional advisor. A practical approach to building a retirement-plan practice.

THE TWO PLAN TONY MINDSET01 / POSSIBILITY
TPT monogram in forest green and emerald with a fine teal-to-gold crossbar.

Your next chapter.
Better equipped.

Modern tools.
Experienced support.
YOU BRING THE RELATIONSHIPS.BRING A NEW LEVEL OF CAPABILITY TO THEM.Scroll to explore

ABOUT ME

I didn’t set out
to build a retirement-plan practice.

THE AMBITION
02the starting point10the goal

A direction for the story.
One plan relationship at a time.

Like a lot of advisors, I picked up a couple of plans through existing relationships. I cared about those clients and brought in help when I needed it. But retirement plans never became a deliberate part of my business.

That’s changing.

I see an opportunity to serve those clients more thoughtfully and earn the next relationship. My goal is to go from two plans to ten—with a process I can keep improving.

There’s no shortage of tools promising to make that easier. I’m taking a careful approach: choosing AI tools built for the retirement-plan industry, understanding what they can do, and using them alongside experienced people.

The Waivz suite is becoming part of that process.

I use Chat(k) to explore questions and prepare better follow-ups. Search(k) helps me investigate prospective plans through public filing information. Bench(k) helps me put comparisons in context. Each gives me more to work with before I sit down with a sponsor or speak with my TPA partner.

The next piece is communication.

An advisor version of Studio(k) is in development, with a vetted library of educational pieces I’ll be able to personalize with my own branding. Alongside new marketing capabilities, it will help me turn a useful conversation into a useful follow-up—and stay in touch with something relevant to say.

I’ll still need to understand what I send. I’ll still need to ask questions, build trust, and recognize when a specialist belongs in the conversation.

But I’ll have more resources behind that work.

That’s what Two Plan Tony is about: an advisor taking a familiar starting point and building a more capable practice, one plan relationship at a time.

THE NEXT EIGHT

The work behind
the next relationship.

Ten plans is the goal. Here’s the approach.
Open a chapter and try the first step.

01Start with the two I already have.Understand before expanding.

Before I look for another plan, I want a clearer picture of the clients already trusting me. What matters to each sponsor? What have we left unanswered?

TRY THIS FIRST

For each plan, write down the sponsor’s priorities, your open questions, and the next conversation you need to have.

Prepare with Chat(k)
02Find a reason to start a conversation.Make the preparation specific.

I want to understand a prospective plan before making an introduction. Public filing information can give me context—and help me recognize what I still need to ask.

TRY THIS FIRST

Choose one prospective plan. Record the filing year, three observations, and two questions to confirm with the sponsor. Keep observations separate from assumptions.

Research with Search(k)
03Bring a better question to my TPA.Put research into context.

A comparison is a starting point. I want to understand what makes this plan different, which questions deserve attention, and where my TPA’s experience can help.

TRY THIS FIRST

Pick one observation from a plan review. Ask your TPA what context might explain it and what additional information would help you understand it.

Explore Bench(k)
04Give the conversation a useful next chapter.Follow through with something relevant.

Good follow-up should connect to something the sponsor actually asked. The planned advisor version of Studio(k) will help me put relevant education into materials that feel like part of my practice.

TRY THIS FIRST

Identify one question from your last meeting. Choose an appropriate educational piece, review it, and write a short personal introduction explaining why you’re sharing it.

See what’s being built

These chapters illustrate Tony’s approach. They are not reports of completed client wins.

TONY’S PLAYBOOK / EXAMPLE 01

A referral.
A researched first meeting.

See Tony use Bench(k) to turn public plan data
into a focused prospect conversation.

TONY’S SCENARIO
“A client made an introduction. Before the first meeting, I wanted to understand the plan.”

Tony looks up a prospective plan, chooses three Bench(k) tiles, reads the focused AI report and builds his meeting strategy around the questions worth asking.

THE REAL PLAN USED IN THIS EXAMPLE

Duo Lift Manufacturing

74 participants · About $2.2M in assets
Columbus, Nebraska · 2024 filing year

Real Bench(k) research, captured September 24, 2026. Tony’s referral, relationship, meeting and correspondence are fictional. Duo Lift is not presented as a client or endorser.

TONY / RESEARCH THE INTRODUCTION

“I can arrive knowing more than the company’s name.”

In this scenario, an existing client introduces Tony to a manufacturing business. Tony’s first move is to find the plan in Bench(k) and confirm he is looking at the right sponsor.

For this worked example, we actually searched Bench(k), opened Duo Lift’s plan and kept the default national manufacturing cohort for plans with 51–100 participants.

What moves forwardA plan identity, a filing year and a defined comparison group.

Try the lookup in Bench(k)
OBSERVED IN BENCH(k)

Duo Lift Manufacturing Co., Inc.
401(k) Profit Sharing Plan

Find this plan
Search EIN 470600432 or “Duo Lift” at BenchK.ai.
Reported plan profile
74 participants · About $2.2M in assets · Columbus, NE.
Comparison used
Manufacturing · 51–100 participants · National · 5,408 peer plans.
Time reference
Bench(k)’s 2024 filing-year data, observed September 24, 2026.

A historical starting point. Tony would confirm current information with the sponsor.

Step 1 of 5

WHAT THIS MAKES POSSIBLE

From a name on a referral
to a reasoned first conversation.

This is the work behind the next eight: research the plan, choose the right questions, use AI to develop perspective, and arrive ready to listen. The meeting’s outcome is still to be earned.

Research record and partner review notes

Source: BenchK.ai, observed September 24, 2026. Search Duo Lift or EIN 470600432. Select national manufacturing peers, 51–100 participants; pin Employer Contribution Rank, Participant Contribution Rank and Account Balance Rank; select Custom Report. Data shown here is a captured example, not a live connection.

What is real: the plan lookup, displayed metrics, peer group, three-tile selection and generated AI report. What is illustrative: the referral, Tony’s relationship, strategy, partner handoff, email and branded brief. No affiliation or endorsement is implied.

How Tony reviews the AI: he distinguishes size-band deciles from industry peer medians and avoids treating dollar averages as payroll percentages. The observed narrative included statements that need reconciliation with the tiles, so this example carries forward questions rather than unverified conclusions. Its account-balance discussion also ended mid-sentence in the observed output.

For our TPA partners: Which additional inputs would change these questions? Where should your review occur? What would make this first-meeting brief more useful?

THE AI TOOLS BEHIND THE APPROACH

My toolkit.
Your next move.

Choose the job you’re working on.
See how an industry-specific tool can help.

CHAT(k) / RETIREMENT-PLAN RESEARCH

Walk into the question
with a place to start.

A sponsor asks something outside your everyday experience. Chat(k) gives you a focused starting point for retirement-plan research, grounded in IRS and DOL material.

THE ADVISOR’S ADVANTAGEGet oriented. Ask better follow-up questions. Bring the right issues to your TPA.

Explore Chat(k)
FROM QUESTION TO CONVERSATIONIllustrative workflow
A QUESTION TO START WITH

“What information should I gather before discussing a plan-design change with our TPA?”

01

Frame the questionPut the sponsor’s situation in context.

02

Explore the sourcesReview the relevant research and references.

03

Bring in your TPATurn a starting point into a plan-specific conversation.

A sample way to use Chat(k), not a generated answer or live chat.

Explore the tools at their product sites. Access is managed by each service.

Meet the Waivz suite

WHAT WE’RE BUILDING NEXT

A useful library.
A recognizable voice.
Your own brand.

Advisor Studio(k) · In development

“I want to stay in touch with something relevant to say.”

That’s the idea behind the advisor version of Studio(k) and the marketing capabilities being developed alongside it.

  1. Start with vetted education.A planned library of retirement-plan pieces to help answer the questions sponsors ask.
  2. Make it yours.Personalized branding, covers and motifs that make your materials recognizable.
  3. Connect it to the conversation.Review the piece, add your introduction and use it as a thoughtful follow-up.

These advisor capabilities are in development. This page does not provide access to the planned library.

THE PEOPLE BEHIND THE PROGRESS

Better tools.
Experienced people.
Your relationships.

Technology helps you prepare. Experienced TPA support helps connect the research to the realities of a particular plan.

You remain the advisor who knows the sponsor, asks the questions and keeps the relationship moving forward.

You don’t have to build
the next chapter alone.

TWO IS A STARTING POINT.

What’s your next move?

Start with one tool. Put it to work in one conversation.
Build from there.

Find the right tool Explore Waivz
Sample prospect brief
TPT — Two Plan TonyTwo Plan Tony
Retirement-plan conversations

ILLUSTRATIVE PROSPECT BRIEF · PUBLIC PLAN RESEARCH

A more informed
first conversation.

Duo Lift Manufacturing Co., Inc. 401(k) Profit Sharing Plan
2024 filing-year data as displayed in Bench(k), September 24, 2026.

Three starting observations · National manufacturing peers, 51–100 participants · 5,408 plans
MetricPlan averagePeer median
Employer contribution / participant$1,029$1,649
Participant contribution / participant$1,962$3,409
Account balance$29,321$56,108
01 / YOUR PRIORITIES

What matters now?

What should the plan help accomplish? What has changed in the business or workforce since the filing year?

02 / THE EMPLOYER CONTRIBUTION

How does the match work?

Confirm the current formula, employees’ use of the full match and whether profit sharing affects the reported average.

03 / THE EMPLOYEE EXPERIENCE

What explains saving patterns?

Current participation, payroll deferral rates, tenure and distribution activity can help explain the averages. Dollar comparisons alone do not establish a cause.

04 / THE RIGHT NEXT STEP

Who should help us explore?

Agree on open questions, required information and appropriate TPA or provider involvement before considering changes.

Our purpose

Use the research to ask better questions, understand your priorities and identify a useful next conversation.